Carolina Made Beverages LLC, founded by Deondrikk McFadden, has emerged as a distinctive name in the beverage industry by combining cultural celebration with artisanal craftsmanship. Based in the Carolinas, the company offers a line of craft sodas and sports drinks that feature real ingredients, innovative flavors, and a clear connection to regional identity. With distribution across multiple South Carolina and North Carolina cities—including Sumter, Camden, Rembert, Columbia, Orangeburg, Greenville, Greenwood, Manning, McCormick, Fayetteville, and Jacksonville—Carolina Made Beverages is reshaping how consumers engage with regional beverage brands.
The company’s origin reflects a deeper mission beyond refreshment. McFadden, who grew up immersed in the vibrant culture of the Carolinas, founded Carolina Made Beverages in 2022 to create a product that resonates with local pride and community empowerment. “We Are Carolina,” the guiding philosophy behind the brand, encapsulates both the business’s regional commitment and its celebration of local talent. Each beverage serves as a tribute to the DJs, entrepreneurs, athletes, producers, and artists from the Carolinas who have forged their own paths and contributed to their communities.
Unlike conventional mass-market sodas, Carolina Made Beverages uses real cane sugar, natural fruit extracts, and spices, forgoing artificial flavoring altogether. This approach results in drinks that are lower in sugar but retain robust, authentic flavor. Standout varieties like Blueberry Kiwi and Watermelon Grape offer bold taste profiles, setting the brand apart from competitors while catering to increasingly health-conscious consumers. The use of real, local ingredients not only enhances flavor but aligns the product with broader trends in clean-label and transparent food and beverage production.
Carolina Made Beverages is currently stocked in 20 retail locations and 4 restaurants across its service regions, reflecting its rapid growth and strong local demand. This expansion, achieved within a relatively short timeframe, demonstrates both product-market fit and operational resilience. The brand’s visual identity, blending street-style aesthetics with polished presentation, reinforces its appeal to younger demographics and culturally engaged consumers.
In addition to product innovation, Carolina Made Beverages emphasizes community storytelling. By spotlighting local figures from the Carolinas, the brand positions itself as a cultural ambassador, leveraging its packaging and marketing to tell stories that might otherwise go unheard. This strategy not only builds emotional connections with customers but supports a broader narrative of regional pride and entrepreneurial self-determination.
Founder Deondrikk McFadden brings a blend of creative vision and business acumen to the company’s leadership. His involvement in every stage of production—from ingredient sourcing to design—underscores a hands-on, detail-oriented approach. McFadden’s ability to translate personal and cultural inspiration into a scalable business model marks Carolina Made Beverages as a standout in an industry often dominated by larger conglomerates.
As the brand continues to expand, future initiatives include additional product lines and deeper community engagement. The focus remains on authenticity, sustainability, and honoring the people and places that shape the Carolinas. With a growing presence and a loyal customer base, Carolina Made Beverages is well-positioned to become a defining brand of the Southern beverage market.
To learn more or connect with the brand, visit Carolinamadebev.biz, or follow on Instagram, Facebook, and TikTok.