Golf wear has long been dominated by neutral tones, stiff collars, and a tradition-focused approach that has, at times, alienated the social golfer and those seeking a bit more fun and personality on the course. Enter Birdie Down Under, a brand that’s flipping the script on the old golf fashion rulebook. With bold prints, playful Aussie flair, and shirts designed for comfort and style, Birdie Down Under is making waves in the golf wear world — and they’re doing it all while embracing individuality, eco-consciousness, and the laid-back Australian spirit.
Founded by Alex Rankin, Birdie Down Under is more than just a brand — it’s a movement. Inspired by the quirky and colourful character of Australia. The company has carved a niche for itself by offering golf wear that’s both functional and expressive. Alex, a self-proclaimed hacker rather than a traditional golfer, started the brand out of personal frustration. “I couldn’t find a shirt I wanted to wear, so I made one. Then I made ten,” she recalls. The result? A line of golf shirts that let wearers express their personality through bold designs inspired by Aussie wildlife, landscapes, and humour — without looking like they just stepped out of a souvenir shop.
Birdie Down Under has set itself apart from the traditional golf wear brands by addressing a few key gaps in the market. While many golf wear brands focus on neutral tones like navy and beige or stick to overly serious, “pro” aesthetics, Birdie Down Under brings life to the game with prints featuring bin chickens, galahs, drop bears, and other uniquely Aussie elements. This fun, cheeky aesthetic speaks to people who want to stand out on the fairway and celebrate the spirit of the game rather than simply conforming to tradition.
“We’re not here to blend in. We’re here to make golf wear as fun as the game should be,” says Alex. “Goodbye beige. Hello bin chickens, galahs, and magpies in flight.”
One of the key features of Birdie Down Under shirts is their eco-conscious construction. The company works closely with a supplier committed to using high-quality recycled fabrics made from PET bottles. This commitment to sustainability doesn’t just help the planet; it also creates functional products that are built to withstand tough Aussie conditions. “Each shirt is made from 5-8 recycled PET bottles, which helps reduce waste and overstock,” Alex explains. The shirts are moisture-wicking, lightweight, breathable, and provide 50+ SPF protection, ensuring that golfers can stay comfortable and safe in hot weather conditions. Additionally, the shirts are designed with a 4-way stretch to ensure ease of movement on the course.
Birdie Down Under’s made-to-order production method further sets it apart, ensuring that no products sit unsold in a stockroom and that each piece is crafted with care and purpose. While this may mean a slightly longer wait for customers, Alex believes the result is worth it. “Since our shirts are made to order, they take a little longer to arrive than your average throw-it-in-a-box-and-go setup — but trust us, it’s worth the wait.”
Beyond the shirts themselves, the brand’s commitment to inclusivity is evident in its approach to sizing, fit, and design. Birdie Down Under offers men’s and women’s designs with cuts and fits that are comfortable and flattering without being restrictive. This inclusivity also extends to the brand’s customization options. Golfers or event organizers can create unique, personalized shirts that reflect their own style or event theme, making every piece not just a garment but a conversation starter.
“Every shirt tells a story — of our wildlife, our wild places and our often wacky humour,” Alex says. While many golf wear brands might focus solely on function or fashion, Birdie Down Under proves that the two can coexist seamlessly. The shirts are designed with the modern golfer — or anyone who enjoys the outdoors — in mind. The playful, bold designs make a statement while the performance-focused fabrics ensure that wearers stay cool, comfortable, and protected from the elements.
Birdie Down Under also positions itself as a brand that doesn’t take itself too seriously, with a laid-back attitude that’s inviting to all. “I’m more of a hacker than a golfer — and maybe that’s exactly why this works,” Alex reflects. This sense of fun is evident in every aspect of the brand, from the designs to the inclusive messaging.
Unlike many of its competitors, which often focus on either ultra-serious gear or gimmicky designs, Birdie Down Under strikes a balance between boldness and wearability. The shirts have personality, but they’re also functional, comfortable, and built to last. The brand also stays true to its commitment to reducing environmental impact, which resonates with consumers who are increasingly looking for brands that prioritize sustainability.
The brand’s designs are a vibrant celebration of Australian culture and identity. Birdie Down Under’s shirts feature playful takes on iconic Australian symbols and wildlife, including swooping magpies, flying kangaroos, and cheeky drop bears. These designs aren’t just for golf; they’re for anyone who loves the outdoors and wants to wear something that reflects their personality and pride in their culture.
Through its unique blend of bold design, eco-consciousness, inclusivity, and fun, Birdie Down Under is shaking up the golf wear market and proving that golf can be more than just a game. It can be a movement. It’s golf wear for those who want to express themselves, stand out on the fairway, and feel good about the products they’re wearing.
Birdie Down Under isn’t just about selling shirts – it’s about building a bold, vibrant community that celebrates individuality, sustainability, and having a good time. As the brand continues to grow, so does its vision: expanding its range of eye-catching polos, teaming up with emerging artists for fresh designs, and launching new gear including hats, hoodies, skirts, shorts, and rainwear – all packed with the same cheeky spirit and rebellious Aussie flair. Birdie Down Under is here to shake up golf fashion and leave boring well and truly behind, one fun piece at a time.
For more information on Birdie Down Under and to check out their full range of bold, Aussie-inspired golf wear, visit www.birdiedownunder.com or follow them on Instagram and Facebook.
Social Links:
- Website: www.birdiedownunder.com
- Instagram: @birdie.down.under
- Facebook: @birdie_down_under