In the fast-paced world of high fashion, luxury is often synonymous with sacrifice—uncomfortable fits, rigid fabrics, and impractical designs that look good on the runway but fail to integrate into real life. But what if luxury didn’t have to come with compromise? What if style could be paired with the kind of comfort that makes you feel like you’re at home—whether you’re on a night out or curled up with a good book? This is where Rimey steps in, offering a groundbreaking vision of luxury that invites women to feel as great as they look.
A Dream of Comfort Woven into Luxury
Behind the scenes of Rimey is its founder, Rime Hakkou, who, inspired by her own need for stylish comfort, set out to challenge everything the fashion industry thought it knew about luxury. With a name that translates to “son of the deer” in Arabic, Rimey blends deep personal heritage with modern-day elegance. Hakkou’s vision? To create a collection where the feeling of slipping into your favorite homeware could be paired with the refined aesthetic of high fashion.
It’s a concept that’s groundbreaking. After all, fashion has long been about outward appearances, but Hakkou recognized that luxury should also reflect how a woman feels on the inside—at peace, confident, and at ease. So, she set out to do something radical: a fashion line that blends grace and comfort seamlessly.
The Art of Living in Style
Rimey’s pieces feel like a breath of fresh air in a world of restrictive, uncomfortable high-end clothing. These aren’t just garments to wear—they’re pieces to live in. Whether it’s a stretch fabric dress that moves with you or a soft robe that hugs your body without clinging, Rimey ensures you’ll never have to choose between comfort and luxury. It’s the kind of fashion you can wear while sipping your morning coffee, going for a casual stroll, or dressing up for a night out.
And that’s precisely what Rimey offers that many other brands don’t: an understanding that true luxury is not just about how a garment looks, but how it makes you feel. Think of it as “effortless luxury”—pieces designed to make your life easier while keeping you polished and put-together.
Beyond the Fabric: A Community of Empowerment
But Rimey is more than just a fashion line. It’s a movement. It’s a community that empowers women to embrace both their elegance and their everyday comforts. Hakkou didn’t just want to create another clothing brand. She wanted to build a space where women could feel seen and understood—where the hustle and bustle of life doesn’t demand they sacrifice their comfort in exchange for style. Rimey is a brand that listens, grows, and evolves based on the needs and desires of the women who wear it.
“We wanted to create something that celebrates both beauty and functionality,” says Hakkou. “Every piece is designed to reflect a woman’s desire to live well, without ever feeling confined or uncomfortable.” And this mission shines through in every collection Rimey produces, from its tailored blazers to its elegant loungewear.
Fashion with a Purpose: The Rimey Difference
Rimey stands apart from the sea of luxury fashion brands by embracing a philosophy that’s all about balance. There’s no need to sacrifice comfort for style—whether you’re enjoying a quiet evening at home or attending a special event, Rimey gives you the luxury you deserve with the ease you crave.
Each piece is made with the modern woman in mind, combining sophisticated design with high-quality fabrics that feel good against the skin. It’s the kind of clothing that doesn’t just look like luxury—it feels like it too.
Embrace Timeless Elegance with Rimey
As the world of fashion shifts towards a more inclusive, thoughtful approach to style, Rimey is leading the way in blending timeless elegance with the laid-back luxury we all crave. Its commitment to comfort doesn’t just make it a standout in the fashion industry—it makes it a brand for those who want to live well, no matter where life takes them.
Are you ready to experience the best of both worlds? Explore the full Rimey collection today at houseofrimey.com and to discover the full range of Rimey’s elegant and comfortable collections, visit houseofrimey.com. Join the conversation and stay connected by following @houseofrimey on Instagram and House of Rimey on Facebook.
Rimey is redefining the way we think about high fashion—because luxury should always feel like home.
