How a family-run British company turned a personal challenge into a worldwide innovation in animal wellness.
A Problem No Shelf Could Solve
Every pet owner knows the helplessness of watching their animal in distress. For Craig Roberts, that helplessness became personal when his Hungarian Vizsla, Tilba, developed a persistent skin condition. The rows of products at local stores promised quick fixes, but nothing provided lasting relief.
Instead of settling for ineffective solutions, Craig began a search that would change not only his own life but the lives of millions of pets worldwide. His determination became the foundation of Cooper & Gracie Ltd, a brand rooted in compassion, scientific collaboration, and a vision of more ethical pet care.
Building a Company From Compassion
What makes Cooper & Gracie unusual is that it didn’t begin as a business idea—it began as an act of care. Craig’s background didn’t point toward product development or veterinary science, but his drive led him to connect with dermatology-qualified veterinarians and dive into research on natural ingredients.
This journey produced not just a remedy for Tilba, but a formula that resonated with the needs of countless pet owners. It was a shift from frustration to empowerment, and from one dog’s condition to a mission serving animals everywhere.
Innovation Anchored in Ethics
At the heart of Cooper & Gracie’s identity is a philosophy that blends innovation with responsibility. Its globally patented Dead Sea Complex, developed with veterinary dermatology specialists, represents a breakthrough in animal skincare. The complex combines naturally derived botanicals with mineral-rich Dead Sea ingredients, offering gentle yet effective care.
But innovation is only one part of the story. The company’s guiding principles—100 percent natural, cruelty-free, ethically sourced, and eco-friendly—are commitments visible in every decision. The pursuit of results never overshadows respect for animals or the environment.
Recognition Beyond Products
Cooper & Gracie’s growth from a family project to a recognized leader in pet care reflects more than clever formulas. In 2021, the company was awarded the Payoneer Global Award for Socially Responsible Business of the Year, an acknowledgment of its wider vision of ethical entrepreneurship.
Today, the company has reached over 2 million customers worldwide, demonstrating that transparency, authenticity, and integrity can inspire loyalty across borders.
A Different Kind of Leadership
The success of Cooper & Gracie highlights a different model of business leadership—one where personal experience, empathy, and persistence form the foundation. Customers do not just purchase a product; they participate in a larger mission.
Craig summarizes it best: “This was never about creating another shampoo. It was about finding something that worked—something Tilba could trust, and so could every pet owner.”
That human detail—rooted in a single dog’s story—is what makes the brand stand apart in an industry where trends often overshadow trust.
Toward Ten Million Rescues
Looking forward, Cooper & Gracie’s mission is clear: to impact the lives of 10 million animals through rescue initiatives and care. This goal illustrates that the company measures its success not simply in products sold but in lives changed.
Its future rests not only on expanding product lines but also on strengthening partnerships with communities and animal welfare groups, ensuring that growth is aligned with purpose.
Explore the Mission
For those who believe pet care should mean more than temporary solutions, Cooper & Gracie offers a model of innovation grounded in empathy and responsibility. From recyclable packaging to patented formulas, the brand demonstrates that pet wellness and sustainability can move forward together.
Learn more about Cooper & Gracie at www.cooperandgracie.com or www.cooperandgracie.co.uk.
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