Helena Demuynck helps women in corporate leadership reclaim their authentic power — creating new pathways to success in today’s evolving business world.
The Moment of Realization: A New Path for Women in Leadership
There’s a moment in every woman’s career when something starts to feel off. Maybe it’s when she’s the only woman in the boardroom for the fifth time that month. Or when she realizes she’s edited herself one too many times just to fit a mold that was never made for her.
For Helena Demuynck — transformation catalyst for smart, conscious women — that realization came after two decades in executive search. She had placed hundreds of brilliant women in senior roles, only to watch them navigate systems that weren’t designed with them in mind. Over time, she saw a pattern: to succeed, women were often asked to shrink.
That’s when Helena made a bold shift from finding leaders to freeing them. She left executive search to dedicate her life to coaching women to lead from within, anchored in authenticity rather than adaptation.
A Journey from Executive Search to Conscious Leadership Coaching
After twenty years helping women ascend the corporate ladder, Helena began to see the cracks in the system.
“The problem isn’t that women aren’t capable,” she says. “It’s that they’re trying to embody leadership styles that ask them to abandon themselves at the door.”
This insight became the foundation for oxygen4leadership Ltd., her UK-based company built to redefine leadership for women who are done performing power and ready to embody it.
Creating a New Leadership Model for Women
Helena’s work confronts the silent struggles of women in leadership: perfectionism, the likeability–respect trap, the emotional labor of carrying cultural work. Her mission is clear — to help women move beyond self-doubt, external validation, and the constant need to “prove” their leadership.
She saw how most leadership frameworks were designed through a masculine lens. Instead of teaching women how to fit in, she began helping them create leadership models that fit them.
“I don’t teach women to succeed in someone else’s system. I help them create their own.”
Holistic Coaching for Authentic Leadership
Helena’s methodology weaves together authentic leadership, systemic coaching, embodiment, NLP, and women-centered practices. She helps her clients cross what she calls the identity–ambition bridge — the place where their deepest truth meets their boldest vision.
Through this work, women who once felt alienated in the boardroom now lead with quiet confidence and grounded authority. They stop performing leadership and start being it.
Many describe working with her as learning how to finally exhale, releasing the pressure to be everything for everyone, and stepping into a more honest, powerful version of themselves.
The Unique Edge That Sets Her Apart
What makes Helena’s work so distinctive is her dual perspective. With more than 35 years as an entrepreneur and 22 years as a leadership coach including decades inside corporate systems and boardrooms — she bridges both worlds with rare insight.
She understands what top executives, boards, and teams look for because she has lived in both conversations — the one about performance, and the one about purpose.
Her focus on women aged 38–60 — often the “sandwich generation,” balancing senior leadership with family and caregiving brings another layer of realism. Helena’s coaching meets these women where they are: brilliant, stretched, and ready for a more sustainable kind of success.
“Women don’t need to prove their worth in systems that weren’t built for them,” she says. “They need to re-center their identity, claim their narrative, and lead from the inside out. That’s where real power lives.”
Scaling Her Mission: Coaching for Every Woman, Everywhere
Helena’s latest creation, Dialogues with Helena, brings her women-centered coaching philosophy into the digital world. It’s a secure, hyper-personalized app designed to make transformational coaching accessible to every woman regardless of geography, budget, or career stage.
Through interactive dialogues, reflections, and guided growth conversations in Helena’s own voice, the app helps women navigate real-life leadership challenges and personal transitions with support that feels intimate and alive.
“Not every woman can sit in a coaching session with me — but every woman deserves the space to grow, reflect, and lead on her own terms.”
With Dialogues with Helena, that space now exists right in their pocket.
Moving Beyond Performance to Authentic Leadership
While many coaching programs focus on behavior and skill-building, Helena’s work begins deeper: at the level of identity. She helps women uncover who they were before they learned to perform leadership.
The result isn’t just better performance. It’s authentic authority — leadership that radiates from self-knowledge rather than self-protection.
Her process isn’t a quick fix; it’s a long-term recalibration. One that creates leaders who lead through clarity, empathy, and presence and who inspire others to do the same.
Your Path to Authentic Leadership Starts Here
For women who are ready to step into their authentic leadership — to lead without losing themselves — Helena offers a complete ecosystem of transformation:
- Dialogues with Helena App — your pocket companion for ongoing coaching and reflection: https://www.dialogueswithhelena.app
- oxygen4leadership Ltd. — personalized coaching, masterminds, and VIP retreats: https://www.oxygen4leadership.com
- It’s Your Turn — her book on conscious leadership for women: https://www.itsyourturnthebook.com
- Dialogues Live — weekly conversations to normalize growth and coaching for women everywhere: https://www.linkedin.com/in/helenademuynck/
Each offering reflects the same mission: to help women breathe easier in leadership, lead more truthfully, and make their mark without self-abandonment.
