TurkanHome weaves heritage, sustainability, and versatility into textiles designed for everyday beauty and mindful living.
When Songul Koca left her family’s homeland of Turkey, she carried with her more than just memories. She brought the soft embrace of peshtemal towels from Denizli, the weaving capital of Turkey, and the lessons her mother, Turkan, had passed down about beauty, durability, and care. Years later, those memories became the foundation for TurkanHome, a brand that honors centuries-old weaving traditions while speaking directly to the modern pursuit of wellness, sustainability, and intentional living.
From Heritage to Home
TurkanHome is more than a business for Koca; it is a tribute to legacy. Named after her mother, Turkan, meaning “Turkish Queen”, the brand channels both cultural pride and personal devotion. What began as a vision to share authentic Turkish craftsmanship with new audiences has grown into a curated collection of towels, robes, and blankets that redefine what home essentials can be.
Each textile is crafted in small batches by artisans in Denizli, where cotton weaving is not just an industry but a heritage. This setting ensures that TurkanHome’s offerings are never rushed or mass-produced but instead created with the care of traditions passed down through generations.
Craft That Serves More Than One Purpose
Unlike the single-use mindset of fast fashion and disposable textiles, TurkanHome products are designed with versatility at their core. A peshtemal towel doubles as a beach wrap, a spa accessory, or even a chic shoulder throw. Muslin blankets, available in botanical or geometric patterns, transform from cozy bedding to elegant décor. And the robes, detailed with protective evil eye motifs, capture both the elegance of Turkish symbolism and the ease of contemporary loungewear.
This adaptability is part of what sets the brand apart. By blending aesthetic beauty with practical use, TurkanHome delivers products that move seamlessly through a customer’s daily rituals, from mornings at the beach to evenings at home.
The Turning Point Toward Sustainable Luxury
Koca recognized early on that consumers were seeking more than just textiles. They wanted a lifestyle that embraced wellness, beauty, and responsibility. TurkanHome was positioned at the heart of this shift.
Every item is made with 100 percent cotton, a natural material that offers comfort and breathability while remaining gentle on the environment. The focus on longevity ensures that each towel, robe, or blanket is not just a purchase but an investment in mindful living. “It’s not just about creating products,” Koca explains. “It’s about surrounding yourself with items that tell a story, that connect you to something deeper.”
This approach resonates with customers who are increasingly rejecting throwaway culture. Whether they discover TurkanHome at farmers markets, boutique shops, or global retailers, they are joining a movement toward slower, more intentional consumption.
A Cultural Story in Every Thread
One of the brand’s most distinctive qualities is its ability to carry cultural symbolism into everyday life. The evil eye motif, for instance, is more than decoration, it represents protection, luck, and tradition. In robes and towels, it becomes a subtle reminder of heritage woven into a modern form.
Even the choice of Denizli cotton carries significance. This region has supplied textiles for centuries, and by working with its artisans, TurkanHome ensures that these traditions continue to thrive in a globalized world. The result is a product line that not only beautifies homes but also preserves and celebrates culture.
The Future of Everyday Rituals
As TurkanHome grows its presence in the United States, it continues to stand by its mission: to turn daily routines into moments of beauty, culture, and purpose. Towels are no longer just towels; they are companions for travel, rituals of self-care, and accents of personal style. Blankets are not merely bedding; they are heirlooms that connect modern life to centuries of tradition.
By combining sustainability, multifunctionality, and cultural symbolism, TurkanHome is carving out a space where mindful living meets timeless design.
Wrap Yourself in Tradition and Purpose
If you are ready to slow down and surround yourself with textiles that carry meaning, TurkanHome invites you to explore its collection of towels, blankets, and robes. Each piece is made to last, designed to inspire, and created to elevate your daily rituals with beauty and intention.
Discover the full collection at TurkanHome.com and join the community on Instagram at @turkan.home. Experience how heritage and sustainability can redefine the way you live, travel, and relax.
