In a world where beauty businesses are often left behind in the digital transformation race, Michele Matkovich has emerged as a trailblazer, fusing technology with the artistry of the beauty industry. A woman who has navigated both the chaos of running salons and the ever-evolving world of artificial intelligence (AI), Matkovich has created a revolutionary solution that’s not only keeping salons fully booked but also empowering business owners to scale with clarity, efficiency, and confidence. With Fully Booked AI®, Matkovich is showing beauty entrepreneurs how to leverage AI not as a buzzword, but as a powerful, practical tool for business success.
From Salon Owner to AI Innovator
Michele’s journey to creating Fully Booked AI® began not in a tech lab, but in the heart of a bustling salon in the Ballantyne neighborhood of Charlotte, NC. She wasn’t a coder or a software developer—she was a business owner who understood the relentless pressures of managing a beauty brand in a tech-forward world. From building her first salon during the recession to facing the devastation of a global pandemic, Matkovich’s story is one of resilience, adaptability, and above all, a deep-rooted passion for helping beauty entrepreneurs thrive.
Her vision was simple: to bridge the gap between the creative world of beauty and the power of cutting-edge AI technology to create smarter systems for business owners.
“When I was running my own salons, I knew exactly how much time, money, and energy it took just to get new clients through the door—let alone keep them coming back. Back in 2017, I was spending $1,500 every single month at one location for vague “SEO services.” I had no clear numbers, no transparency, and no real strategy to make it better. That frustration lit a fire in me. I knew there had to be a smarter way—one that gave salon owners real answers, measurable results, and the ability to finally take control of growth. Technology is moving faster than ever, and if salons don’t keep up, they won’t just fall behind—they’ll sink. That’s why I built a solution to fix these challenges once and for all.” Matkovich says.
In a world where beauty professionals often juggle multiple roles, from social media marketing and customer service to managing bookings, teams, back end management, and payroll, Matkovich saw an opportunity to give them back time and focus on what they do best: creating amazing experiences for clients and dedicating their time and zone of genius to their team…
The Framework, The Formula, & The Engine: A Seamless Blend of Modern Business Technology and Salon Ownership Experience
In 2019, Matkovich officially launched Fully Booked AI®, an automated lead generation platform designed specifically for salons, med spas, and beauty businesses. But it’s not just another software tool—it’s a full-service, AI-powered system that integrates seamlessly with the day-to-day operations of beauty entrepreneurs.
What makes Fully Booked AI® different from other platforms? It’s built around the unique needs of the beauty industry, offering more than just software—it’s a comprehensive business solution. With features like automated booking, follow-ups, missed call text-back, review funnels, and personalized client nurturing, this platform is transforming how beauty professionals manage client relationships and drive revenue.
Matkovich’s system doesn’t just stop at bringing clients in the door—it helps beauty business owners convert leads into long-term, loyal customers, automate day-to-day tasks, and provide an all-in-one solution that covers everything from marketing to customer retention.
The AI Revolution for Beauty Professionals
While AI might sound like a futuristic concept, Matkovich has brought it into the everyday reality of beauty business owners. Fully Booked AI® helps businesses scale without burning out by automating tedious tasks and providing data-driven insights to improve performance. Instead of spending hours on manual follow-ups, responding to missed calls, or struggling to track lead conversions, salon owners now have an AI assistant that works around the clock, providing accurate insights and fostering client loyalty.
“AI should make life easier, not more complicated. That’s why Fully Booked AI® is built to do all the heavy lifting, so beauty professionals can focus on their clients, their craft, and growing their business,” Matkovich explains.
With tools like AI-driven chatbots that engage with potential clients in real-time, SEO-optimized funnels that attract the right audience, and automated rebooking systems that keep clients loyal, Fully Booked AI® empowers beauty entrepreneurs to work smarter, not harder.
Redefining the Role of Women in Tech
Michele’s rise in the tech industry is especially groundbreaking because of the underrepresentation of women in both the AI and SEO spaces. In industries traditionally dominated by men, Matkovich has carved a niche where she can combine her deep understanding of the beauty sector with innovative, data-driven technology.
“I’m not here to blend in—I’m here to lead, to prove that women can thrive in these spaces and build something that truly makes a difference,” says Matkovich.
Her leadership is a beacon for women in tech, inspiring others to break through barriers and redefine what’s possible. For Matkovich, it’s not just about creating powerful tools for beauty businesses—it’s about creating a platform where women can break into tech, take control, and use their expertise to transform industries.
A Future Beyond AI: Empowering Beauty Entrepreneurs to Thrive
The future of beauty business management isn’t about working harder—it’s about working smarter. Michele Matkovich is on a mission to ensure that beauty professionals have the tools they need to not just survive but thrive in the modern world. Through Fully Booked AI®, she’s providing the infrastructure to help business owners scale efficiently without sacrificing their personal lives or creative passions.
Looking forward, Matkovich plans to continue innovating, expanding, and creating new ways to help beauty businesses grow. Her vision is clear: a world where beauty entrepreneurs aren’t bogged down by the weight of the day-to-day tasks, where they can operate with clarity and confidence, and where they are empowered to lead their businesses into a future of sustained growth and success.
“I built this platform not just because I saw an opportunity—but because I saw the pain. I know what it’s like to feel overwhelmed, and I wanted to create a solution that allowed beauty professionals to focus on what they do best. With Fully Booked AI®, we’re making sure that no beauty business owner has to do it all alone again.”
Take the Leap:
Ready to take control of your beauty business and automate your way to success? Explore Fully Booked AI® today and discover how Michele Matkovich’s groundbreaking platform can help you scale smarter, stay booked, and thrive without burnout. Visit fullybooked.ai. Connect with Michele on Instagram, Facebook, and YouTube and take the first step toward transforming your business into a fully booked success.
About Fully Booked AI®
Fully Booked AI® is a specialized lead generation and automation platform designed for salons, spas, and beauty professionals. Combining cutting-edge AI, SEO optimization, and hands-on support, Fully Booked AI® provides everything a modern beauty business needs to thrive: lead generation, client nurturing, real-time follow-ups, and automated rebooking—ensuring that beauty entrepreneurs can grow sustainably, without burning out. Powered by HighLevel, Fully Booked AI® is the solution that today’s beauty business owners have been waiting for.
