Brian and Michelle Cook are using AI to help small business owners reduce stress, boost success, and reclaim time.
At the crossroads of resilience, family, and cutting-edge technology lies Empowering Humans Digital Media, a business built on a powerful mission: to give small business owners the tools, support, and clarity they need to grow with confidence. This is a business born from one family’s journey through personal challenges, a desire to make a meaningful impact, and a dedication to helping others succeed.
In the digital age, many small business owners feel overwhelmed, constantly fighting to be seen in an increasingly crowded online space while juggling endless tasks. Enter Brian and Michelle Cook. With their deep history in service, psychology, and AI-driven solutions, they’ve created a business that’s changing the game for entrepreneurs who are managing multiple priorities and seeking greater peace of mind.
“We built Empowering Humans to take the weight off business owners’ shoulders,” says Brian. “Our job is to help you regain what you’ve lost, time, clarity, and purpose.”
The Origin: A Family With a Mission
Empowering Humans Digital Media wasn’t born out of a need for business success; it was built out of a passion for service. For Brian, the journey began in the Marine Corps, where he learned the importance of resilience and leadership in the face of adversity. He later carried these lessons into his time in law enforcement, where he served with dedication and faced life-threatening situations that forever reshaped his perspective on purpose and time.
That pivotal moment led him to a new mission: to help small business owners reclaim control of their time and their lives. “My life almost ended once,” says Brian. “That taught me that time is precious. That’s why I help business owners protect theirs.”
Michelle brought her expertise in psychology and her experience in scaling businesses, from a single store to over 300 locations. Having seen how business owners could lose their way while trying to grow their companies, Michelle recognized that many entrepreneurs were struggling not because they lacked passion or drive, but because they were overwhelmed by systems that didn’t work and strategies that were out of their reach.
Empowering Humans was born with a singular goal: to help business owners feel supported, confident, and empowered.
The Struggles: From Stress to Success
The Cooks understand the pressures small business owners face. Brian’s background in the military and law enforcement taught him how to thrive in high-pressure environments, but it was his near-death experience that reshaped his vision of success. He realized that while growth is essential, without time, health, and clarity, success can quickly become a burden.
Michelle, who had scaled businesses before, recognized the same issues in small business owners: they were overwhelmed, overworked, and often lost in the complexities of marketing, operations, and customer acquisition. Many were stuck trying to do everything themselves, leaving them burnt out and unclear about their next steps.
Empowering Humans’ breakthrough came when they combined their personal experiences and business expertise to create simple systems that worked for real people in the real world. They knew AI had the potential to transform how small businesses operate, but many entrepreneurs didn’t realize how accessible or powerful it had become. Rather than adding complexity, the Cooks saw AI as a tool to simplify business operations and provide owners with the peace of mind they needed.
“Stress is a signal that something needs to change,” Michelle says. “Once your systems are simple, your confidence comes back.”
The Turning Point: AI That Works for You
The Cooks soon realized that AI was the key to simplifying business operations and reducing stress. While many small business owners feared AI was too complicated or out of reach, Empowering Humans showed them otherwise. By integrating AI solutions into everyday business practices, the Cooks helped clients automate tedious tasks, streamline marketing, and make data-driven decisions that led to tangible results.
“AI should make your life easier,” Brian explains. “If it doesn’t give you time back, it’s not being used right.”
Through their AI-powered tools, Empowering Humans has helped small businesses automate marketing, improve customer acquisition, and track growth, all while reducing the stress of managing it all. With these tools, small business owners don’t have to be tech experts to take advantage of cutting-edge technology. They simply need the right guidance and support, which is exactly what the Cooks provide.
What Makes Empowering Humans Stand Out
What sets Empowering Humans apart from other agencies is the hands-on, personalized approach they take with every client relationship. Brian, Michelle, and their team work directly with each business, providing customized AI-driven solutions that save time, reduce stress, and build a path to sustainable growth.
“We’re not just offering services; we’re offering a partnership,” says Michelle. “We want our clients to feel like they’re part of our extended team, and that means supporting them every step of the way.”
Another key differentiator is their commitment to simplicity. Many marketing firms overwhelm clients with jargon and complicated strategies, but Empowering Humans prides itself on creating easy-to-understand, real-world solutions. “Our systems are designed to work in your life, not against it,” Brian explains. “AI doesn’t have to be complex. It’s about using it to make your job easier.”
The Cooks’ unique approach has helped countless clients transform their businesses, freeing them from the burden of overcomplicated systems and giving them the confidence to scale.
A Legacy of Service and Growth
Empowering Humans Digital Media is more than just a business, it’s a legacy in the making. The Cooks are building something that transcends generations, involving their entire family in the mission. Michelle’s mother, Bonnie, helps with daily operations, and their son Jordan, a Marine veteran studying marketing, is preparing to join the business and carry the family’s mission into the future.
“Our family is part of the mission,” says Brian. “From day one, we’ve treated every client like family because that’s how we approach everything in life. It’s about building trust, being there when it matters, and empowering people to take control of their future.”
Final Thoughts: Empowering Your Business
If you’re a small business owner feeling the weight of stress and overwhelm, it’s time to make a change. Empowering Humans Digital Media offers simple, AI-powered solutions that help you reclaim your time and grow your business with confidence.
If you’re a small business owner feeling overwhelmed by the demands of growth, Empowering Humans Digital Media could be the support you need to regain control and move forward with confidence. Explore more at Empowering Humans Digital Media.
You can also connect with Michelle on Facebook or check out this inspiring YouTube video for more insights.
