By Lucas Downey, Senior Correspondent
Boston, MA – May 31, 2025 – WHOOP, a leading wearable technology company, has announced the launch of its newest health monitoring devices: the WHOOP 5.0 and WHOOP MG. These advanced wearables are designed to help users optimize their well-being with improved sensors, extended battery life, and powerful analytics that deliver deeper insights into sleep, recovery, and performance.
Enhanced Features for Comprehensive Health Monitoring
The WHOOP 5.0 and WHOOP MG represent a significant leap forward in wearable health technology. Both models are designed to be 7% smaller than their predecessor, the WHOOP 4.0, allowing for a more compact and comfortable user experience. A notable feature of both devices is the extended battery life of up to 14 days, reducing the need for frequent recharging and supporting uninterrupted health tracking.
One of the standout upgrades in both models is the inclusion of more advanced sensors that track physiological data at a higher frequency. These sensors collect data points every second, providing users with a real-time, detailed look into their health. Metrics such as heart rate variability, skin temperature, blood oxygen levels, and respiratory rate are monitored continuously to give a full picture of the user’s health status.
The WHOOP MG model is particularly noteworthy for its medical-grade features. It is designed with heart screening capabilities that allow users to track more complex cardiovascular metrics, offering insights previously available only through clinical assessments. This model is intended for users seeking deeper, more accurate health evaluations and performance insights.
Subscription Tiers and Accessibility
WHOOP has structured its offerings into three distinct membership tiers, making its latest technology more accessible to a wider range of users:
- WHOOP One: At $199 per year, this tier includes the WHOOP 5.0 device and access to fundamental health and fitness insights. Users can track their sleep quality, recovery status, and daily strain levels.
- WHOOP Peak: Priced at $239 annually, this membership tier includes the WHOOP 5.0 device along with added features such as a wireless charger and enhanced health metrics, offering more comprehensive insights for fitness enthusiasts.
- WHOOP Life: The premium tier at $359 per year provides the WHOOP MG device, which offers medical-grade health and performance data. This includes in-depth cardiovascular metrics and wellness evaluations, tailored for users with high-performance and clinical-grade monitoring needs.
These tiered memberships allow users to choose the level of insight and support that matches their health and wellness goals.
Streamlined Experience and App Integration
The WHOOP devices continue the brand’s tradition of being screenless, minimizing distractions and encouraging users to engage with their health data through the dedicated mobile app. This approach supports 24/7 wear and seamless integration into daily life without the interruptions commonly associated with smartwatches or fitness trackers.
Through the WHOOP app, users receive personalized coaching and daily insights based on their tracked data. Sleep metrics, recovery scores, and physical strain levels are all visualized in an intuitive interface. Additionally, features such as Healthspan offer comparisons between a user’s physiological age and chronological age, highlighting how lifestyle choices affect long-term health.
Competitive Position in the Market
With the release of WHOOP 5.0 and WHOOP MG, WHOOP solidifies its place in the competitive health wearables market. The company sets itself apart by focusing on deep, clinical-level insights rather than conventional smartwatch features. Unlike other wearable devices, WHOOP’s latest offerings do not include time display or notification alerts, instead emphasizing uninterrupted physiological monitoring.
WHOOP’s commitment to performance and recovery analytics continues to attract professional athletes, health-conscious consumers, and wellness practitioners seeking precision in health data. The addition of medical-grade capabilities in the WHOOP MG pushes the envelope in consumer-accessible health monitoring.
Availability and Outlook
Both WHOOP 5.0 and WHOOP MG are now available for purchase directly from WHOOP’s official platform and through authorized retail channels. As the demand for personalized health insights grows, WHOOP’s innovative wearables are positioned to become a key tool in proactive health management and long-term wellness planning.
With its continued focus on accuracy, comfort, and usability, WHOOP is shaping the future of health technology, offering tools that not only inform but also inspire healthier lifestyles.